Given that nobody seems thrilled about any of the suggestions so far, we're leaning towards giving an agency a try.
That means we need a concise brief that captures our vision/identity/ambition. We ask everyone to contribute their thoughts.
In preparation for next week's C-level meeting, a conversation with our primary contact helped us understand what everyone might be interested in.
However, the details still need to be worked out; follow the corresponding issue for minutiae.